Mar 30, 2014 Proraso - Since 1948. An Italian legend. We have a pleasure to welcome Proraso in our home - Groomingbox.com The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new Renaissance that was spreading a fresh new approach to living throughout Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave. Since 1948 Proraso has been a laboratory of ideas. "We continually look to the future because we are reminded each day of where we came from." - says Proraso. Over the years, Proraso has changed in shape but the content of its products has stayed the samealways remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition. Proraso is the star of Italian shaving for over 65 years. The unique experience of Proraso is able to tell the history of the brand, which has become a guarantee of quality in the world of shaving. Gino has been a spokesperson for Proraso for 50 years and represents the satisfaction that every Italian has when using out products. PRORASO Styptic Gel.